This post is in preparation. A short read on why “chatbot” is the wrong frame for what teams are actually shipping today — and what changes when you call it a system instead.
Renata Aguilar
Head of Design
Stop calling them chatbots. Start treating them as systems.
Why the framing matters for procurement, for engineering, and for the people on the receiving end of the support queue.
Renata Aguilar
Head of Design
Apr 14, 2026 · 7 min read